Rita Ori Filomena Merk-Pavone (, ; born August 23, 1945)
Known as "the Mosquito of Turin" (la Zanzara di Torino), she was also nicknamed "Carrot Hair" (Pel di carota) because of the red color of her hair. Selling more than 50 million records worldwide and recording in seven different languages, she is also one of eight Italian pop singers to have ever entered the UK charts.
Pavone made her first appearance on The Ed Sullivan Show May 17, 1964, and she became a frequent musical guest there until 1970. In the summer of 1964, she had chart success in North America with a single "Remember Me", sung in English, backed with "Just Once More" (#13 CHUM Chart). The song reached number 26 in the United States and number 16 in Canada. In Canada, another single, "Wait for Me", reached number 33 in October 1964.
She became popular among Spanish youth audiences, and a 2005 Spanish television documentary described her success there as uncommon for a foreign singer.
In the United States, she performed on programs that also featured artists such as Diana Ross and The Supremes, Ella Fitzgerald, Tom Jones, Duke Ellington, and Paul Anka. She also sang at Carnegie Hall in New York City.
Returning to Italy, Pavone made her acting debut, working in five films and participating in shows such as Il Giornalino di Gian Burrasca (a children's TV show), Alta pressione ("High Pressure"), Stasera Rita ("Tonight Rita"), and the variety show Studio Uno. In 1982, she participated in Come Alice ("Like Alice"), which became a hit on Italian television.
Rita Pavone starred in six movies during the 1960s: Clémentine chérie (1963), Rita the American Girl (1965), Rita la zanzara (1966), Non stuzzicate la zanzara (1967), Little Rita nel West (1967), and La Feldmarescialla (1968). The two "i=no" movies and the Il Giornalino di Gian Burrasca were directed by Lina Wertmüller. Although her movie career was aimed at a teen audience, her films have since attracted a small following, today her films have found a cult niche.
Pavone was also popular in the UK during 1966 and 1967. RCA Victor issued two of her singles; in quick succession both were hits, "Heart" peaking at number 27 and "You Only You" peaking at number 21 in the UK Singles Chart. During this period, she performed at venues including the London Palladium. She also recorded Andrew Lloyd Webber's "Try It and See", which later became "King Herod's Song" in the rock opera Jesus Christ Superstar.
In 1968, Pavone married Teddy Reno in Switzerland. He was her talent scout and the organizer of the first song contest she won, but their marriage attracted media attention in Italy because Reno was still legally married, and divorce was not yet permitted until 1970. They remarried in Italy in 1971 and had two sons: Alessandro in 1969 and Giorgio in 1974.
During the 1980s, Pavone acted in comedy films including 2 sul pianerottolo, Risate in salotto and Santarellina.
In 1992, Pavone returned to the United States, where she sang during a multiple-artist concert that included Whitney Houston, Frank Sinatra, the Bolshoi Ballet, and Cher at the Sands hotel in Atlantic City. She then turned to theater acting and participated in a William Shakespeare play. In 2002 she gave a concert at Miami's Dade Auditorium.
The main character in the Argentinian film Nine Queens tries to remember the tune of a Rita Pavone song throughout the story; the song "i=no" plays as the end credits run.
Pavone was a Senate candidate in the Italian general election of 2006. She participated as candidate for Per l'Italia nel mondo ("For Italy in the World"), a centre-right list led by minister Mirko Tremaglia.
She participated at the Sanremo Music Festival 2020 with the song "i=no".
Pavone and her husband Reno now live in Ticino, Switzerland. Their elder son Alessandro is a radio show host, and their younger son Giorgio is a rock singer.
| 1969 | rowspan="3" | "i=no" | 13th | Dik Dik |
| 1970 | "i=no" | Non-finalist | Valeria Mongardini | |
| 1972 | "i=no" | rowspan="2" | ||
| 2020 | Campioni | "i=no" | 17th |
| 2005 | Toto Cutugno and Annalisa Minetti | "i=no" | S. Cutugno |
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